Change Floriculture Through Innovative Green Technology
We’re revolutionizing flower production by combining traditional horticultural expertise with cutting-edge sustainable technology
Our Story
Trewidden began in 2018 when founder James Morrison, a third-generation flower grower, faced a crisis common to many UK greenhouse operators: skyrocketing heating costs were making traditional floriculture economically unsustainable. After a particularly brutal winter that saw heating bills exceed £50,000 for a single season, James knew something had to change.
Around the same time, a conversation with a friend involved in cryptocurrency mining sparked an unconventional idea: what if the “waste” heat from computational mining could be captured and used to heat greenhouses? Most people dismissed the concept as impractical, but James saw potential where others saw problems.
After 18 months of research, engineering trials, and numerous setbacks, Trewidden successfully integrated the UK’s first cryptocurrency mining heat recovery system into a commercial flower greenhouse. The results exceeded expectations: heating costs dropped by 65%, carbon emissions fell by 70%, and flower quality actually improved due to more consistent temperature control.
What started as a solution to one greenhouse’s heating problem has evolved into a comprehensive green technology platform. Today, Trewidden helps floriculture operations across the UK and Europe integrate sustainable technologies—from smart sensors and IoT automation to renewable energy systems and biological pest management.
We’ve proven that environmental responsibility and commercial success aren’t opposing forces—they’re powerful allies when coupled with innovation and determination.
Our Mission
To transform floriculture into a regenerative industry that actively improves environmental health while producing the world’s most beautiful flowers.
We believe the future of flower growing lies not in doing “less harm,” but in creating systems that make the planet better—sequestering carbon, building soil health, supporting biodiversity, and operating in harmony with natural cycles.
Our Vision
A world where every flower purchased represents a positive contribution to environmental restoration, where greenhouse operations generate more energy than they consume, and where technology serves nature rather than dominating it.
We envision floriculture leading agriculture’s green transformation, demonstrating that high-value crops can be grown profitably while achieving carbon-negative operations.
Our Unique Approach
Technology Meets Tradition
We don’t believe technology should replace horticultural expertise—it should amplify it. Our systems combine centuries of flower-growing knowledge with 21st-century innovation. Sensors and automation handle routine monitoring and adjustments, freeing growers to focus on the art and craft of cultivation.
Whole-System Design
We reject siloed solutions. Every element of our systems is designed to interact beneficially with others—heat recovery systems feed climate control, plant waste becomes soil nutrition, water is endlessly recycled. This circular approach multiplies efficiency gains and creates resilient operations.
Proven, Not Theoretical
We don’t recommend technologies we haven’t tested extensively in our own facilities. Every system we consult on has been proven in real-world commercial conditions. We understand the difference between laboratory success and commercial viability.
Economics Matter
Environmental ideals are meaningless if businesses fail financially. Our solutions are designed to be commercially compelling—delivering ROI within 18-36 months while achieving sustainability goals. Green technology should strengthen balance sheets, not strain them.
Continuous Innovation
Technology evolves rapidly. We maintain active research partnerships with universities and equipment manufacturers, ensuring our clients benefit from the latest advances. What’s cutting-edge today becomes standard practice tomorrow—we help you stay ahead.
Knowledge Sharing
We believe sustainable floriculture advances faster when knowledge flows freely. We publish research findings, host educational workshops, and mentor emerging growers. Rising tides lift all boats—our industry’s success benefits everyone.
Our Impact by Numbers
Areas of Innovation
🔥 Waste Heat Recovery
We pioneered commercial-scale integration of cryptocurrency mining heat into greenhouse operations. Our systems have evolved to capture heat from any computational source—data centers, industrial processes, even high-performance computing clusters.
🌐 IoT & Smart Automation
Our sensor networks monitor dozens of environmental parameters, detecting problems before they impact crops. Machine learning algorithms optimize climate control, irrigation, and lighting schedules based on weather forecasts, growth stage, and energy pricing.
♻️ Circular Resource Systems
We’ve achieved near-zero waste operations through closed-loop systems where every output becomes an input elsewhere. Water is filtered and reused, plant waste becomes compost, CO2 from decomposition feeds photosynthesis.
🌱 Regenerative Growing Methods
Beyond organic certification, we’re developing practices that actively improve soil health, sequester carbon, and support biodiversity. Our living soil systems produce flowers of exceptional quality while building environmental capital.
⚡ Renewable Energy Integration
Solar panels, small wind turbines, and thermal storage systems work alongside waste heat recovery to create energy-independent operations. Many of our clients now generate surplus electricity sold back to the grid.
🤖 AI-Powered Optimization
Machine learning models analyze years of environmental data to predict optimal growing conditions, forecast energy needs, and detect disease patterns invisible to human observation.
Research & Development Partners
Innovation requires collaboration. We maintain active partnerships with leading institutions:
University of Reading
Collaborative research on heat recovery efficiency and greenhouse thermal modeling
Royal Horticultural Society
Sustainable ornamental horticulture practices and organic certification pathways
Rothamsted Research
Soil health, carbon sequestration, and biological pest management research
Agricultural Engineering Precision Innovation Centre
Sensor technology, IoT systems, and agricultural automation development
Innovate UK
Grant funding for renewable energy and waste heat recovery projects
Blockchain & Cryptocurrency Council
Technical standards for heat recovery from computational equipment
Leadership Team
James Morrison
Founder & CEO
Third-generation flower grower with engineering background. Pioneer of crypto mining heat recovery in floriculture. 15+ years greenhouse management experience.
Dr. Sarah Chen
Chief Technology Officer
PhD in Agricultural Engineering from Cranfield University. Former research scientist at Rothamsted. Specializes in IoT sensor systems and environmental control.
Michael O’Brien
Director of Sustainable Systems
Certified organic inspector and permaculture designer. 20 years experience in sustainable agriculture. Leads regenerative practice implementation.
Emma Thornhill
Head of Consulting Services
MBA from Imperial College London. Former McKinsey consultant specializing in agricultural technology. Oversees all client consulting projects.
David Zhang
Chief Engineer
Mechanical engineer with focus on thermal systems and heat recovery. 12 years in HVAC and energy systems. Designs all heat recovery installations.
Dr. Rebecca Foster
Head of Research
PhD in Horticultural Science. Former lecturer at University of Reading. Leads research partnerships and technology validation studies.
Our Core Values
Innovation with Purpose
We pursue technology not for its own sake, but to solve real problems facing our industry and planet. Every innovation must deliver measurable environmental and economic benefits.
Transparency & Honesty
We share our successes and failures openly. When technologies don’t work as hoped, we say so. Our recommendations are based on data and evidence, never sales incentives.
Collaborative Success
Our clients’ success is our success. We’re partners in transformation, not just service providers. We celebrate wins together and troubleshoot challenges as a team.
Environmental Stewardship
We hold ourselves to the highest environmental standards and expect the same from partners. Profit never justifies environmental harm.
Continuous Learning
Technology and best practices evolve constantly. We maintain a culture of curiosity, experimentation, and adaptation. Yesterday’s innovation becomes tomorrow’s baseline.
Industry Leadership
We have a responsibility to share knowledge and elevate standards across floriculture. Industry advancement benefits everyone, including future generations.
Recognition & Awards
2024 – Sustainability Innovation Award
Royal Horticultural Society – Recognition for pioneering heat recovery systems in commercial floriculture
2023 – Green Business of the Year
Cornwall Business Awards – Awarded for carbon-negative operations and sustainable technology leadership
2023 – Innovation Grant (£250,000)
Innovate UK – Funding for development of AI-powered greenhouse climate optimization systems
2022 – Best New Agricultural Technology
British Agricultural & Garden Machinery Association – Recognition of crypto mining heat recovery system
2022 – B Corp Certification
Certified B Corporation – Meeting highest standards of social and environmental performance
2021 – Young Farmer Innovation Prize
National Farmers Union – James Morrison recognized for sustainable technology innovation
Join the Green Floriculture Movement
We’re building a community of forward-thinking growers, researchers, and technology providers committed to transforming floriculture. Whether you’re a commercial greenhouse operator, boutique flower farmer, or industry supplier, there’s a place for you in this movement.
What Our Partners Say
“Trewidden didn’t just install technology—they transformed how we think about greenhouse operations. We’re now more profitable and more sustainable than we ever thought possible.” — Margaret Sinclair, Scottish Rose Growers Cooperative
“As first-time growers, Trewidden’s guidance was invaluable. They helped us build a state-of-the-art sustainable operation that’s become a model for others in the industry.” — David Chen, NewBloom Ventures
“The heat recovery system has revolutionized our operation. We’ve cut heating costs by 70% while improving flower quality. It’s been transformative.” — Sarah Mitchell, Cornwall Rose Gardens
Ready to Transform Your Operation?
Discover how green technology can improve your profitability while protecting the planet.